Meet Your  
Copywriter 
 

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I'm Debbie — a conversion copywriter with digital marketing certifications that matter for small business growth.  I have a soft spot for empowering small business owners and a serious knack for getting inside your customers' heads... on purpose, and with integrity.

Copy that helps turn prospects into customers has to meet them where they are and guide them to where you want them to be.

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This requires intentional strategy. That's where I come in...

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I love to delve into relevant research and data to inform the copy I write. Because copy that makes you the standout choice for your prospect is always found in their own words and behaviours, in their deep-seated desires, pain points, and motivations. It's also found in the opportunities your competitors have missed.

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Most copywriters write prescriptive copy, e.g., a 500-word blog on this topic.  And that's all well and good if the research data is available.

 

However, when it's not (which is often the case), I've developed a system to help you get what you need, so your copy can be optimized to do what it's supposed to do—help create conversions.

 

It's called the Conversion Catalyst System (CCS), a framework I use as a guide to unlock powerful insights to inform, create, and execute your copy. 

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​When you work with me, you get:

• Voice of Customer research (what your audience really wants — in their own words)

• Analytics insights (to inform your decisions)

• Competitor research (to position you as the best solution)

• Trusted conversion copy frameworks (like PAS, AIDA, and awareness-stage alignment)

• Goal setting (not just content for content's sake, but a strategic, measured plan toward your larger business goals )

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Moreover, you gain a marketing copy ally, which means:

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• Conversion-optimized writing that sounds like you and resonates with your audience.

• Strategic direction that is rooted in data and customer psychology.

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And also:

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• Guidance on how the new copy fits into your marketing strategy (if needed)

• An ally who gives a darn about how the copy performs, so follow-up is baked into every project. 

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Lastly, you get years of  lived human experience and industry study:

 

My career has spanned roles from dental assisting to senior administrator, supporting a CEO, and training as a life coach, as well as team leading a group of passionate volunteers. Every role has sharpened my skills in listening, translating needs, and supporting people where it matters most. I bring that same energy to every project. I'm certified in Sales Enablement Copywriting, The American Writers and Artists Institute (A.W.A.I), and Digital Marketing (Jelly Academy), and I continue to learn—but what truly sets me apart is my genuine care for your success.

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Aside from being a copywriter, I'm a wife and a mom (the ultimate best thing ever). My hobbies include motorcycle rides—evening rides are a favourite. My creative side adores sketching with charcoal and growing veggies & flowers. I have a keen interest in health and wellness, homesteading, wholesome food and home remedies. I love all types of music, but live blues is my favourite—I'm also learning to play musical spoons. Everyone who knows me knows that I love to joke and laugh, and that I put heart into everything I do. 

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So, how does a blend of data with heart, strategy with empathy, and copywriting with big-picture clarity sound to you?

 

What Clients Say

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"This sounds just like me!"

"Wow. You nailed it."

"I'm so excited to share my website again."

"Don't hesitate to hire Debbie."

"The amount of research that goes into this is astounding."

 

Ready for copy that does more than sound good?

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Let's talk about what's really going on in your business — and how conversion copy (done right) can help you get where you want to go.

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