Working With a Copywriter—What You Need to Know.

Congratulations —you’re ready to reap the rewards of targeted, clear copy that paves the way for more leads, sales, customer retention, and referrals. You can’t wait to save heaps of time and energy. One question remains: are you ready to work with a professional copywriter? If you can answer the following, you're off to a good start!

Do You Understand Your Goals?

Are you clear about your goals, your offers, and even your copy likes and dislikes? Who is your customer, and how much do you know about them? As your copywriter, I'll ask for all the nitty-gritty details. Not because I'm nosey, but because I want to do the best job possible for you.

Here are seven tips that will help us get off to a great start and avoid extra meetings:

1. Have a Clear Goal in Mind and Be Able to Communicate it

This will eliminate any mismanaged expectations. It helps us decide on a measure of success for the project.

2. Know Your Audience

The clearer you are about whom you want me to write for, the more effective the copy will be. Include some or all of the following if you can: psychographics, demographics, ideal customer avatar (ICA), customer research, and testimonials.

Bonus if you have a clear customer journey mapped out.

3. Know Your Offer

I know it sounds like a no-brainer. But work out the details like price, guarantees, packages, duration, and methods beforehand. That way, you can be fully prepared for your creative brief.

Bonus if you know what benefits and features you want to highlight.

4. Know How You Want Your Copy to Sound

Although I'll do the writing, your copy should sound like you and resonate with your audience. Knowing how you want it to sound is key. To assist you, here are three examples of brand voice commonly used in Health and Wellness Coaching:

• Nurturing and Empathetic: Providing your clients with a safe and supportive space.

• Science-based and Analytical: A logical step-by-step approach based on research and data.

• Motivational and Inspirational: Enthusiastic, focused on inspiring your clients to take action through aspirational language and storytelling.

  
  

The clearer you can be about what you want to portray and what you want to avoid, the better!

Bonus if you can relay any phrases, sayings, or keywords you want to use in your copy. Or if you can provide a list of favorite websites or copy in a swipe file to share.

5. Know What You Don’t Like

We’ve all read copy that we didn’t like. What’s too much for some isn’t for another. If you know you don't like salesy, formal, casual, or way-too-long sales pages that make your eyes bleed, let me know ahead of time.

6. Know Your Availability

A copywriting project is a collaboration. If you’re planning on leaving on vacation, reach out when you return. This way, you’ll be available to reply promptly to questions and give any necessary feedback.

7. Know Your Budget $$

Don't let this question scare you; here's why it matters. If you have a budget amount in mind, we can discuss which copy to tackle now. This includes the copy with the best chance of moving you closer to your goal and which copy projects we can plan for the future. I want to know what I can get TO YOU, not what I can take from you.

Bringing Your Vision to Life

Great! Now that you know what will set us up for success, let me help you bring your vision to life. Through clear communication, we can create copy that resonates with your audience, drives conversions, and achieves your business goals.

Don't feel discouraged, though, if you don’t have it all figured out. I can help with that too.

Go ahead and hit that “Book Now” button, and do something great for your business!

Book Now

About The Author

Debbie Diosi is a conversion copywriter and certified digital marketer. She helps small businesses, marketing teams, and founders turn their messaging into sales. She combines strategy, empathy, and data to craft copy that resonates and drives conversions. Grab her free Conversion Copy Checklist or book a call to see what’s working in your marketing.