You recognize the power of great copy in your marketing strategy.
You’re ready to reap the rewards of targeted, clear copy that paves the way to more leads, sales, customer retention, and raving fans.
You can’t wait to save heaps of time and energy.
Your hand hovers over the “Book Now” button, and just one question remains…
Are you ready?
Are you clear about your goals, your offers, and even your copy likes and dislikes? Who is your customer, and how much do you know about them?
As your copywriter, I'll ask for all the nitty-gritty details, not because I'm nosey but because I want to do the best job possible for you.
Here are seven things to help us get going without a hitch or extra meetings.
1. Have a Clear Goal in Mind and Be Able to Communicate it:
This will eliminate any mismanaged expectations, help us decide on a measure of success for the project, and I will be able to tell you if I can help you achieve what you're looking for.
2. Know Your Audience
The clearer you are about whom you want me to write, the more effective the copy will be. Include some or all of the following if you can: psychographics, demographics, ideal customer avatar (ICA), customer research, and testimonials.
Bonus if you have a clear customer journey mapped out.
3. Know Your Offer: I know it sounds like a no-brainer. But work out the details like price, guarantees, packages, duration, and methods beforehand. That way, you can be fully prepared for your creative brief.
Bonus if you know what benefits and features you want to highlight.
4. Know How You Want Your Copy to Sound:
Although I'll do the writing, your copy should sound like you and resonate with your audience; knowing how you want it to sound is key. To assist you, here are three examples of brand voice commonly used in Health and Wellness Coaching:
Nurturing and Empathetic, i.e., providing your clients with a safe and supportive space.
Science-based and Analytical, i.e., a logical step-by-step approach based on research and data.
Motivational and Inspirational, i.e., enthusiastic, focused on inspiring your clients to take action through aspirational language and storytelling.
The clearer you can be about what you want to portray and what you want to avoid, the better!
Bonus if you can relay any phrases, sayings, or keywords you want to use in your copy. Or if you can provide a list of favorite websites or copy in a swipe file to share.
5. Know What You Don’t Like
We’ve all read copy that we didn’t like. What’s too much for some isn’t for another. So if you know you don't like salesy, formal, casual, or way too long sales pages that make your eyes bleed, let me know ahead of time.
6. Know Your Availability
A copywriting project is a collaboration, so if you’re planning on leaving on vacation, reach out when you return so that you’ll be available to reply promptly to questions and to give any necessary feedback.
7. Know Your Budget $$
Don't let this question scare you; here's why it matters. If you have a budget amount in mind, we can discuss which copy to tackle now, i.e., the copy with the best chance of moving you closer to your goal and which copy projects we can plan for the future. I want to know what I can get TO YOU, not what I can take from you.
Great! Now that you have a better idea of what will set us up for success let me help you bring your vision to life.
Through clear communication, we can create copy that resonates with your audience, drives conversions, and achieves your business goals.
Don't feel discouraged, though, if you don’t have it all figured out because I can help with that too.
Go ahead and hit that “Book Now” button, and do something great for your business!
